• Leadership Award: This award recognizes an individual for exemplary contributions to the PRSA San Francisco Bay Area Chapter. Finalists are formally nominated by the PRSA-SF Board of Directors, and presented to Awards Committee for consideration.
  • 2022 Winner: Jocelyn Arellano, Zeno Group
  • 2021 Winner: John McCartney, Jmac PR

• Small Agency of the Year - 1 - 20 (in Bay Area offices): This award celebrates the accomplishments of a PR agency with less than 20 employees.

• Midsize Agency of the Year - 20 - 49 (in Bay Area offices): This award celebrates the accomplishments of a PR agency with 20 - 49 employees. Sponsor: Businesswire
  • 2022 Winner: Zeno Group
  • 2021 Winner: Hotwire PR
  • 2020 Winner: Highwire PR
    
    
• Large Agency of the Year - 50+ (in Bay Area offices): This award celebrates the accomplishments of a PR agency with more than 50 employees.

• Best In-House PR Team of the Year - This award celebrates the accomplishments of an in-house PR team.

• Rising Star of the Year (1 - 5 years of experience) - This award celebrates the accomplishments of a young professional in the public relations profession. It recognizes the spirit of the next generation of leaders and awards a young professional with less than five (5) years of experience.

• Professional of the Year (5+ years of experience) - This award honors the accomplishments of one exceptional public relations professional. It recognizes the professional achievements and activities that have advanced the profession and the practice of public relations during the year. 

• DE&I Campaign of the Year - This award celebrates a PR campaign that embodies and demonstrates key values in diversity, equity and inclusion.
  • 2025 Winner: D&A Communications, "Connecting Communities and Driving Inclusive Growth for the San Francisco Bay Ferry"
  • 2024 Winner: Bospar, "Don't get it Twisted"
  • 2023 Winner: Bospar and the San Francisco Pride Organization, "San Francisco Pride 2023, Courage Under Fire"
  • 2020 Winner: Landis Communications, "Becoming Independent"
  • 2019 Winner: Porter Novelli, “Porter Novelli Perspectives: We Stand For Love”
    
    
• Campaign of the Year - This award celebrates the best overall public relations campaign from the past year. Sponsor: Cision
  • 2025 Winner: Health+Commerce, "The First At-Home Syphilis Test Wins FDA Approval"
  • 2024 Winner: Sterling Communications for "A Rolling Thunder"
  • 2023 Winner: Segal Communications and American Geological Union (AGU), "Building a PR Toolkit for Community Science Initiatives"
  • 2022 Winner: Delta Dental of California, "National Smile Month/Mes Nacional de la Sonrisa"
  • 2021 Winner: Walker Sands and Iterable, "Navigating the 2020 Holiday Shopping Season"
  • 2020 Winner: Ketchum and the California Milk Advisory Board, “Farm to You Field Trips”
  • 2019 Winner: Landis Communications, “LCI Opens New Sutter Health CPMC Hospital in the Heart of San Francisco”
    
• Crisis Communications Campaign of the Year - This award recognizes outstanding crisis communications strategies, tactics, programs, and/or campaigns developed in response to an unexpected or high-risk situation. This category honors work that demonstrates effective issue management, clear and timely messaging, stakeholder coordination, and reputational stewardship during moments of heightened scrutiny. Eligible campaigns may address incidents such as organizational crises, public safety issues, reputational challenges, regulatory matters, or other time-sensitive situations requiring strategic communications leadership.
  
  • 2025 Winner: Bospar, "Queer Joy is Resistance"
  • 2024 Winner: Bospar, "Don't get it Twisted"
• Corporate Social Responsibility Honor Award - Each year this award recognizes the top corporate social responsibility communications plans, tactics, programs and/or campaigns for a specific widespread issue.  This year, we are looking at efforts related to employee support programs (from mental health support to physical wellbeing programs and beyond). This is a FREE category to enter. Feel free to email our team at [email protected] for clarification or with any questions.
  
  • 2020 Winner: Ketchum and Hewlett Packard Enterprise, “HPEs for Real Life”

Standout Tactic Awards

• Standout Tactic - Social Media
  • 2025 Winner: Girl Scouts of Northern California, "Media Squad & Power of And"
    
    
• Standout Tactic - Media Relations
  • 2025 Winner: Reveille and California Association of Food Banks "CalFood Funding Defense"
    
    
• Standout Tactic - Other
  • 2025 Winner: Bospar, "Seeing RealSense: Reclaiming Visibility in the AI Era"
    
    

• Standout Tactic of the Year (2020-2024) - This award celebrates a single tactic that rose above the rest over the past year. Tactics are the activities that a team implements to carry out each strategy.
  • 2024 Winner: Landis Communications for "Doctor's Checkup"
  • 2023 Winner: San Francisco Pride Association and Bospar, "San Francisco Pride 2023, Courage Under Fire"
  • 2022 Winner: Backbone Media and Bank of the West, "Money Matters Report: Revealing the Sustainability Intention Gap"
  • 2021 Winner: Lynn Harris Medcalf and Adrenaline, "Believe in Banking: Platform with a Purpose"
  • 2020 Winner: Landis Communications and the Peninsula Open Space Trust, “POST’s Coyote and Badger Adventure”