The 2025 Foggies Awards


The PRSA San Francisco Bay Area Chapter is honored to present the 2025 Foggies Awards celebrating the region's most exceptional public relations achievements.

Now in its seventh year, the Foggies represent the highest standard of professional excellence in the Bay Area communications industry. This distinguished program recognizes visionary campaigns, breakthrough strategies, and exemplary execution that have generated measurable impact and advanced the practice of public relations.

2025 Winners

Congratulations to the 2025 winners of the Public Relations Society of America San Francisco Bay Area Chapter Awards program "The Foggies!"

Individual Honors

Professional of the Year: Curtis Sparrer, Bospar
PR Woman of the Year: Katina Tinka Bush

Team Awards

Small Agency of the Year: Change Consulting
Large Agency of the Year: Bospar

Standout Tactic Awards

Standout Tactic - Social Media: Girl Scouts of Northern California, "Media Squad & Power of And"
Standout Tactic - Media Relations: Reveille and California Association of Food Banks "CalFood Funding Defense"
Standout Tactic - Other: Bospar, "Seeing RealSense: Reclaiming Visibility in the AI Era"

Campaign Awards

DE&I Campaign of the Year: D&A Communications, "Connecting Communities and Driving Inclusive Growth for the San Francisco Bay Ferry"
Crisis Communications Campaign of the Year: Bospar, "Queer Joy is Resistance"
Campaign of the Year:  Health+Commerce, "The First At-Home Syphilis Test Wins FDA Approval"

Click to view the gallery. All photos are courtesy of Paul Sakuma Photography.

2025 Foggies Awards Judging

The seventh annual Foggies Awards were judged by senior public relations professionals from the PRSA Charlotte Chapter to ensure a fair, independent, and rigorous evaluation process. Judges assessed entries against industry best practices and PRSA standards of excellence. In return, senior professionals from PRSA San Francisco Bay Area also serve as judges for other chapters’ awards programs.

Interested in learning more about PRSA-SF awards and volunteer opportunities? Email [email protected].

  

About the Foggies Awards

The Foggies are PRSA-SF’s annual awards program, designed to spotlight exceptional public relations work across agencies, in-house teams, nonprofits, and consultancies. Entries are evaluated on strategy, execution, creativity, and measurable results. Submissions reflect the breadth of work happening across the Bay Area from crisis communications and DE&I initiatives to integrated campaigns, media relations, and standout tactics.

Prior Winners

Chapter Awards:

  • Chapter Awards:

    • Leadership Award: This award recognizes an individual for exemplary contributions to the PRSA San Francisco Bay Area Chapter. Finalists are formally nominated by the PRSA-SF Board of Directors, and presented to Awards Committee for consideration.


    Team Awards:

    • Small Agency of the Year - 1 - 20 (in Bay Area offices): This award celebrates the accomplishments of a PR agency with less than 20 employees.
    • Midsize Agency of the Year - 20 - 49 (in Bay Area offices): This award celebrates the accomplishments of a PR agency with 20 - 49 employees. Sponsor: Businesswire
    • Large Agency of the Year - 50+ (in Bay Area offices): This award celebrates the accomplishments of a PR agency with more than 50 employees.
      • 2024 Winner: Bospar
      • 2023 Winner: Bospar
      • 2022 Winner: Bospar
      • 2019 Winner: Ketchum 
    • Best In-House PR Team of the Year - This award celebrates the accomplishments of an in-house PR team.
      • 2019 Winner: Hewlett Packard Enterprise (HPE)
         

    Individual Honors: 

     

    Project & Campaign Recognition:

    • DE&I Campaign of the Year - This award celebrates a PR campaign that embodies and demonstrates key values in diversity, equity and inclusion.
      • 2024 Winner: Bospar, "Don't get it Twisted"
      • 2023 Winner: Bospar and the San Francisco Pride Organization, "San Francisco Pride 2023, Courage Under Fire"
      • 2020 Winner: Landis Communications, "Becoming Independent"
      • 2019 Winner: Porter Novelli, “Porter Novelli Perspectives: We Stand For Love”

    • Campaign of the Year - This award celebrates the best overall public relations campaign from the past year. Sponsor: Cision
    • Standout Tactic of the Year - This award celebrates a single tactic that rose above the rest over the past year. Tactics are the activities that a team implements to carry out each strategy.
    • Crisis Communications Campaign of the Year - This award recognizes outstanding crisis communications strategies, tactics, programs, and/or campaigns developed in response to an unexpected or high-risk situation. This category honors work that demonstrates effective issue management, clear and timely messaging, stakeholder coordination, and reputational stewardship during moments of heightened scrutiny. Eligible campaigns may address incidents such as organizational crises, public safety issues, reputational challenges, regulatory matters, or other time-sensitive situations requiring strategic communications leadership.
      • 2024 Winner: Bospar, "Don't get it Twisted"
    • Corporate Social Responsibility Honor Award - Each year this award recognizes the top corporate social responsibility communications plans, tactics, programs and/or campaigns for a specific widespread issue.  This year, we are looking at efforts related to employee support programs (from mental health support to physical wellbeing programs and beyond). This is a FREE category to enter. Feel free to email our team at [email protected] for clarification or with any questions.


About PRSA San Francisco Bay Area Chapter

Founded in 1947 and one of the five founding Public Relations Society of America (PRSA) Chapters, we are the Public Relations Society of America, San Francisco Bay Area Chapter (PRSA-SF). With a robust active membership of more than 150 PR professionals, PRSA-SF functions as a regional division of the Public Relations Society of America, Inc., and serves members within the territory as approved by the Society, including the nine counties of the San Francisco Bay Area: San Francisco, San Mateo, Alameda, Contra Costa, Santa Clara, Solano, Napa, Sonoma and Marin.