Board of Directors
President
Keily Hernandez
KYH Consulting
Keily Hernandez is a digital and brand marketing expert with over 10 years of experience specializing in public relations, affiliate marketing, influencer partnerships, and paid media. Passionate about brand-building initiatives and results, she’s worked with high-profile brands such as L’Oréal, Tiffany & Co., Chanel, Dolce & Gabbana, Sephora, Azazie, and more. Based in San Francisco, she continues to shape the future of digital and brand marketing.
President-Elect
Audree Irene Hernandez
JMAC PR
Audree Hernandez joined JMAC PR in 2022. She received her Bachelor’s degree in Journalism with an emphasis in Public Relations from CSU Chico. She works with clients across the technology and advertising/marketing industry. Some clients include 2X, M&C Saatchi Performance, Mobvista, and more. Audree works to obtain the best thought leadership placements for her clients as they innovate in the niches of Silicon Valley. Outside of work she’s an active volunteer serving on the board as the Mentorship Chair for her local PRSA chapter (SF). And is also a member of the PRSA Los Angeles chapter where she assists the Emerging Professionals and PRSSA committee, a member of The Women In Programmatic Network where she assists with communications and marketing efforts of talented leaders, and a member of the Lions Club (Pleasanton chapter) where she served as Secretary.
Immediate Past President
Alyssa Morrisey
Avenue Media
Alyssa Morrisey is the 2025 Board President of the Public Relations Society of America, San Francisco Bay Area Chapter, where she is committed to fostering an inclusive community for public relations professionals across all backgrounds and career stages. She is also a senior communications professional at Davis and Associates Communications, where she focuses on equity-first and social impact projects. Alyssa brings over 10 years of experience leading integrated communications campaigns for a diverse range of public sector agencies and utility companies.
Director, Communications
Hailey Birch
Appriss Retail
Hailey Birch serves as Director of Communications for the Public Relations Society of America, San Francisco Bay Area Chapter, where she co-leads messaging and digital presence to engage members and elevate visibility. She's a Relationship Development Manager at Appriss Retail, where she supports demand generation initiatives through relationship building and AI go-to-market initiatives. Hailey holds a Bachelor of Arts in Communication from the University of Washington.
Director, Communications
Marie Papazian
Independent
Marie Papazian is a communications professional specializing in thought leadership, media relations, and strategic storytelling within the technology sector. She has worked with a diverse range of clients across the healthcare, clean energy, fintech, and enterprise sectors to build brand authority and awareness. A Barnard College alumna with a degree in English and Creative Writing and an incoming Climatebase Fellow, she is based in San Francisco where she focuses on the intersection of social impact and narrative building.
Director, Diversity & Inclusion
Taylor Fountain
Center for Community Self-Help
Serving as DEI Director for PRSA San Francisco, Taylor Fountain brings over a decade of experience in media relations, with a foundation in TV news and public affairs, to advance diversity, equity, and inclusion in communications. She leads with a focus on inclusive storytelling, strategic engagement, and cultivating spaces where diverse perspectives are not only represented but also elevated.
Director, Membership & Sponsorship
Samuel Stewart Felsing
Freelance
Sam is a freelance writer, communications specialist, and political consultant based in the San Francisco Bay Area. He serves as Director of Communications for Community Living Campaign, advocating for seniors and people with disabilities, and also runs his own public relations practice specializing in nonprofit communications, public affairs, and political consulting. Through his consultancy, Sam has led social media, direct mail, video, earned media, and public relations efforts for political campaigns, nonprofits, and public-advocacy organizations.. His work has secured coverage in outlets including the Washington Post, Los Angeles Times, San Francisco Chronicle, Business Insider, Univision, and KCBS Radio, among others. He holds a B.A. in English (Writing) with a minor in Government from the University of Redlands and a Certificate in Grant Writing from San Diego State University.
Director-At-Large
Jerry Yan
Axicom
Jerry is a communications and PR professional who specializes in Enterprise Tech PR and Corporate Storytelling. Jerry comes from an agency background, having served as a media relations expert for clients including eBay, Dell Technologies, Cisco, Genentech and more. Throughout his career, Jerry has cultivated relationships with journalists at Fortune, TechTarget, WIRED and more. He’s also a co-founder of Pawsible, an app that connects pet parents nearby for mutual pet-sitting.
Jerry is originally from Guiyang, China but has resided in the U.S. since 2016. He loves to talk about cultural differences and international experiences. He holds a Bachelor's Degree in journalism and media from the University of North Carolina at Chapel Hill. During his free time, Jerry likes to travel the world, go to museum exhibitions and meditate.
