2026 Foggies Awards

Now Accepting Submissions

Photo Credit: Paul Sakuma Photography

The PRSA San Francisco Bay Area Chapter Awards Program (The Foggies) recognizes the Bay Area’s best public relations programs and the brightest professionals who bring them to life. Entries should demonstrate the highest standards in our profession and showcase the importance of public relations in the Bay Area business community.  

This awards program is open to public relations and communications professionals from agencies, consultancies, in-house teams and nonprofits from across the Bay Area. You've done the hard work, now it's time to show it off!


2026 Competition Deadlines

Applications Open: July 1, 2026

Early Bird Period Closes: August 7, 2026

Entry Deadline: September 4, 2026

Foggies Entry Guidelines

All rules must be followed for qualification. Any submissions with missing elements will be disqualified.

Who Can Enter

The awards program is open to all public relations and communications teams and professionals located in the San Francisco Bay Area, and remote teams that have at least one full-time team member located in the San Francisco Bay Area. PRSA members and non-members are welcome to enter.

For consideration, all campaigns and case study work submitted to any category must have been completed during the period between July 1, 2025 to May 31, 2026.

You may submit to multiple award categories but cannot nominate the same agency for the small, midsize and large agency awards nor the same person for the young professional and professional of the year awards.

Award Fees

To be eligible for a Foggies Award, you must submit your entry and pay the corresponding fee(s) by the listed deadline. Incomplete entries and paid fees will be deemed invalid after the listed deadline.

Pricing

Note: all entries submitted before the early bird deadline will lock in the early bird rate of $99 per entry. The early bird period closes on Friday, August 7, 2026.

PRSA SF Bay Area Chapter Member: $99 Regular Rate
PRSA National Member: $125 Regular Rate
Non-PRSA Member: $150 Regular Rate

How to Submit

Anyone may submit awards entries for multiple categories. Each submission must include a 300-word overview AND supporting PDF entry materials. The 300-word overview should clearly and concisely summarize every award entry and demonstrate how it fits within the application category.

Entries

All entries must include a PDF submission that addresses the following areas:

Objective: Provide a brief overview of the challenge, opportunity, or situation your work addressed, along with the goals of the campaign or project.

Research: Describe method(s) used to identify the problem or opportunity and the approaches likely to achieve desired results.

Strategy: Describe the overall strategy behind the campaign and how your approach was designed to achieve the stated objectives.

Execution: Outline the tactics, deliverables, timeline, budget, and key implementation details that brought the campaign/career/team to life.

Evaluation: Share the results of the campaign, including how success was measured, outcomes achieved, and any lessons learned along the way.

Supporting Materials

Participants are also strongly encouraged to include samples of their work supporting their write-up as part of their entry. Samples can include photos, documents with links to videos or other samples, reports, news clips, etc. NOTE: there is a 50GB limit on entries and .pdf, .jpg, .jpeg and .png file formats are accepted.

Foggies Awards Categories

Team Awards

Small Agency of the Year (up to 20 employees)
Midsize Agency of the Year (21-49 employees)
Large Agency of the Year (50+ employees)
Best In-House PR Team of the Year

Individual Honors

Rising Star of the Year
Professional of the Year

Project and Campaign Recognition

DE&I Campaign of the Year
Campaign of the Year
Crisis Communications Campaign of the Year
Best Event or Activation

Standout Tactics

Standout Tactic - Social Media
Standout Tactic - Media Relations
Standout Tactic - Influencer Marketing
Standout Tactic - Other

Foggies Award Judging

Judging will be performed by another PRSA chapter assigned by the PRSA national organization. Prior to forwarding the entries to the judges, the PRSA San Francisco Bay Area Awards Committee will review each entry for the appropriateness of category and may make changes where appropriate. Decisions of the committee are final.

  • Requests for additional information and specific questions about the competition can be directed to Alyssa Morrisey, 2026 Awards Committee Chair at [email protected].

  • Information regarding membership can also be directed to PRSA San Francisco Bay Area Chapter at [email protected].

Ready to get started?