Mentorship

PRSA-SF Mentorship Program

PRSA SF strongly supports creating mentoring relationships, no matter what stage you are in your career. Here are several resources to help you get started.

Bay Area Advertising & Marketing Mentor Program

Powered by AMA-SF, BAARC, sfBIG and PRSA-SF

In 2023, PRSA-SF joined peer organizations, BAARC (Bay Area Advertising Relief Committee), AMA-SF (American Marketing Association) and sfBIG (San Francisco Bay Area Interactive Group), as a co-sponsor of a mentorship program inclusive of the entire communications, marketing and advertising community in the Bay Area. This program creates learning opportunities for mentees and mentors in the following areas:

• Career and personal growth

• Leadership development

• Group dynamics

Our annual mentorship program is no longer accepting applications for 2024, but applications will open again in January 2025. 

The 2024 program runs from Feb to June. This year we have had an overflow of mentees, so we are offering two options for participation:

1. One-on-one Mentoring a matched mentee will work together with a mentor towards goals that they have developed throughout the program's monthly sessions. Group meetings will be held 1x per month, Feb to June, to work together on various topics of growth and development.

2. Group Mentoring enables mentees to join without being paired with a single mentor. Mentees will be supported with scheduled “Mentor Office Hours,” where they will get help/guidance from a team of mentors. Mentees in this group will still be able to attend all lunch and learn fireside chats and office hours.

Monthly group meetings include a mix of virtual and in-person sessions, where you can build on your professional tool belt. Topics and activities include:

• Setting SMART Goals

• High 5 Strength Finder

• Building Your personal Brand

• Mock Interviews

• Lunch and Learn Fireside Chats

• Mentor Office Hours

If you’re interested in getting involved, see which role would be the best fit for you. We highly recommend this program, whether you're early in your career or a seasoned comms practitioner.

• MENTOR – You've worked in marketing/advertising for 10+ years and would like to mentor someone new to the industry

• MENTEE – You’re fairly new to the industry or making a change and would like a mentor to guide and support you

• PROGRAM VOLUNTEER – You don't want to be a mentor, but want to help out with the program (Fireside Chats, Mentorship on Demand, Program Operations)

Our 2024 mentorship program is no longer taking applications, but please reach out to Audree Hernandez at [email protected] to express your interest.