What does it mean to be a professional? How can you gain and strengthen the unique mindsets of a professional?

Mike Kelly and Bill Wiersma will lead a compelling national PRSA webinar from noon to 1 p.m. PST on Thursday, September 12 about the skill sets and mindsets of professionals and how we can use and apply clear and effective concepts and principles right away to up our game at work.

Mike and Bill have become well-known within the PRSA-SF chapter. They led important and eye-opening discussions about professionalism this summer for chapter members as they created and refined their approach and knowledge specifically for the field of public relations. Mike is the CEO of GigaMarketing/GigaCommunications in Orinda and Bill is founder and principal of Wiersma and Associates LLC in Pleasant Hill.

They will speak at the PRSA International Conference, October 26-29 in Philadelphia, in the session also titled “Rethinking the Journey to Public Relations Leadership” where they will discuss in depth the crucial concepts, skillsets, mindsets and research we can use to improve professionalism in public relations and claim and keep our place at the board table.

Click here to register for the September 12 webinar, which is free for PRSA members and moves to on-demand where it is also free for members on September 17.